
ASSESSMENT & EVALUATION
hospitality units
small or large, throughout Greece
The Methodologies
Assets
The asset-based approach to valuation aggregates a business's investments. This option is best for owners who view their business as an investment rather than a major source of income. It is a simple approach and follows the simple rule that "a company is worth the sum of its assets."
Market value method
The market value method establishes the value of a business by comparing it to other similar companies in the same industry that have recently been acquired. This method is only used if there are a significant number of similar businesses to compare.
Earnings value method
The earnings value method is based on the idea that the true value of a business lies solely in its ability to create wealth in the future. The most common earnings value method for valuing businesses is the capitalization of past earnings.
Important factors determining value:
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the size of the local tourism market and the 'share' of the specific business in it
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the number of competitors
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the prospects for demand for this specific tourism product
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the possibility of new competitors appearing
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the specificities and development prospects of the local tourism market
The value of a business is assessed when
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a partner or shareholder wishes to acquire the shares of the partners or shareholders
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an individual or business entity is considering a merger, sale, or acquisition
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legal claims, such as shareholder disputes, splits and breach of contract, demanding formal expert testimony regarding the value of the business
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estate and inheritance taxes, in the event of the death of the shareholder or business owner or in the event of a bequest of a share to family or friends
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removal of property from the state causing damage to the business
Why do you need an expert for your assessment?
Businesses are like snowflakes: no two are exactly the same. The valuation of your tourism unit will not be exactly the same as another, no matter how similar the two businesses are. Work with an expert in this field for better and more objective results!

The reason for the existence of businesses is to make a profit. In recent years, Greece has seen a continuous increase in Tourism, which is pushing entrepreneurs to make more investments in it. The goal of all businesses is to maximize profit. However, it is known that not every investment is profitable. At this point, the correct use of valuation methods ensures that the risk of failure is minimized as the value of investments and the factors that determine it are known.
